Most business owners know how useful search engine optimization (SEO) can be as a digital marketing tool. After all, most marketing attempts make significant use of search engines such as Google, which means getting the attention of the respective algorithm will always result in a successful marketing campaign.
That said, getting the attention of your target audience is only the first part of marketing. There’s no point in getting the attention of online users if you can’t convince them to give your products a try. Fortunately, conversion is something that you can accomplish with the proper application of SEO. Here are some tips to help get you started.
- Local SEO companies come highly recommended
The first and perhaps most crucial tip would be to go for an SEO company that understands your target demographic. For most startups, it’s about getting the attention of the locals, which means going for a local agency such as an SEO company in San Jose for those based in the area.
There are quite a few advantages to hiring locals. First and foremost, they likely know your audience far better than most other services. They also make it much easier to get the job done, as you won’t have to worry about time zones if you go with local agencies.
- Convert through attraction, not distraction
The second tip would be to focus on conversion by getting straight to the point instead of distracting and bombarding them with different marketing adverts. While getting their attention through SEO is all well and good, it’s time to get straight to the point when you get them to enter your primary website. One of the core tenets of Conversion Rate Optimization or CRO is similar to web optimization, where it’s all about keeping things simple and adopting a minimalist mindset.
For example, you don’t want to distract your customers too much as an online store owner, but there comes a point when you have to convince them to give your products a try. A good tip would be to provide online users with an easy means of reaching the checkout page.
- Increase visibility online through blogging
Aside from building your website with CRO in mind, another crucial step involves getting the attention of online users through SEO. You can help search engine algorithms easily index your website by adding blogs and articles to your website. Fortunately, there are many blogging services out there willing to get the job done for affordable rates.
- Look for the next big thing
Marketing and conversion are all about taking advantage of trends. If you want to convert quickly through SEO, you have to convince your demographic that your services are worth trying. Looking into various trends relevant to your industry can help you build a roadmap for future success.
As stated above, marketing is only the first part of achieving success as a business. Aside from attracting people to your website, you also have to convince them to make a purchase, which is precisely what conversion is all about. The above tips will help increase your chances of converting curious online users to paying customers.